Trademarks, Branding & Unfair Competition

Trademark and brand protection is a critical cornerstone of our intellectual property system. We litigate many high-stakes trademark disputes involving both infringement and dilution claims, as well as federal and state unfair competition law. We also counsel clients on securing and protecting their trade and service marks so that their brand maximizes its value. All in all, we recognize how both to preserve brand value and how to avoid liability for infringement.

Some notable examples include:

•  Our lawyers have represented a U.S. Senate candidate in a false endorsement and unfair competition claim by the Eagles’ Don Henley.
• Our lawyers have represented Bettie Page Clothing in trade dress and trademark claims involving vintage fashion designs.
• Our lawyers have successfully represented a celebrity designer in a trademark interference action against a rival brand.
• We have represented one of the largest club membership retailers in the nation in bet-the-company litigation involving federal Lanham Act trade dress and misappropriation claims.
• We have represented famous celebrity Yogini Shiva Rea in trademark disputes regarding instructional yoga videos and yoga methods.
• We represent famed illustrator Shag, protecting his works from exploitation not only under the copyright laws but also by way of creative application of the trademark laws.
• We represent Mesa Garage Doors, the largest garage door company in Southern California, in protecting its valuable trademarks from unfair exploitation.
• We have litigated domain name disputes for a variety of individuals and corporations – such as, Meade Instruments, Western Digital, and Avila’s El Ranchito -- so as to protect their brands from unfair exploitation.