{"id":1245,"date":"2024-03-11T18:57:11","date_gmt":"2024-03-11T18:57:11","guid":{"rendered":"https:\/\/onellp.com\/?page_id=1245"},"modified":"2024-03-11T18:57:11","modified_gmt":"2024-03-11T18:57:11","slug":"trademark-law","status":"publish","type":"page","link":"https:\/\/onellp.com\/trademark-law\/","title":{"rendered":"Trademark Law"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” bottom_padding=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_hidden-md vc_hidden-sm vc_hidden-xs”][image_with_animation image_url=”1246″ animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Trademarks are symbols or words that identify the source of \u2013 that is, person or company behind \u2013 goods or services. For example, Nike\u2019s famous trademark, the Swoosh, allows consumers to see a pair of shoes or an article of clothing and know immediately what company produced the product. Trade dress is related. Trade dress is the non-functional design on a product, its packaging, or sometimes even a place of business that helps consumers to identify that product, packaging or business. For example, the distinctive shape of the glass Coca-Cola bottle is a famous example of trade dress.<\/p>\n

Trademark and trade dress are designed to avoid consumer confusion. When a person or company uses a particular mark or trade dress to identify a business or its products, consumers come to associate the mark or the trade dress with that person or company. This allows consumers to quickly and easily distinguish between sources of goods and services and identify the particular source from which they want to buy.<\/p>\n

There are two aspects of One LLP\u2019s trademark law practice. First, One LLP helps its clients acquire develop and register trademarks and trade dress. Trademark and trade dress rights are gained through use of the mark or dress in commerce, but there are significant advantages to getting a federal registration on a trademark and trade dress, including the ability to extend your trademark rights into new geographical areas before you have actually started to offer goods or services in that location. One LLP helps its clients acquire federal registrations by handling matters before the United States Patent and Trademark Office.<\/p>\n

One LLP also litigates trademark disputes, both for the owners of trademarks and trade dress, and for those accused of infringing on others\u2019 trademarks and trade dress. Trademark disputes can be very complicated, requiring proof of a number of fact-specific factors set forth in the Sleekcraft case. Sometimes, proving or disproving a trademark-infringement claim requires consumer surveys or other highly technical methods of proof. It is not generally a good idea to leave a complex trademark or trade secret case in the hands of a general business litigator without substantial experience in the trademark law field.<\/p>\n

One LLP has handled a series of complex and important trademark and trade dress disputes. One LLP represented Chuck DeVore, a United States Senate candidate, in a dispute under the federal trademark statute, the Lanham Act, with world-famous composer and musician Don Henley. One LLP was able to prove that Henley did not have a trademark interest in his well-known compositions,\u00a0The Boys of Summer<\/em>\u00a0and\u00a0All She Wants To Do Is Dance<\/em>, and the United States District Judge granted summary judgment in favor of One LLP\u2019s client on those claims.<\/p>\n

One LLP also tried to a jury a trade dress case involving two of the largest companies in the vintage dress industry. The plaintiff sued One LLP\u2019s client, claiming the trade dress it uses on its website and catalogues was being infringed and asking for a seven-figure recovery. At trial, One LLP was able to expose the flaws in the plaintiff\u2019s damages theory, and the court concluded after trial that the plaintiff would not be permitted any monetary recovery.<\/p>\n

One LLP has handled a large number of other trademark cases as well, including representing a client in suing Macy\u2019s and Madonna over its \u201cMaterial Girl\u201d mark on clothing, and representing well-known yogis, artists, and publicly traded companies in the protection of their trademarks.<\/p>\n

Some notable examples include:<\/p>\n